Jordan Reeves posts four videos a week. Not because he has a team of editors - he has one part-time editor who handles one of those videos. The other three he does himself, usually between 10 PM and midnight after his day job.
He hit 2 million subscribers on his tech review channel last October. We talked to him for about an hour about his actual workflow. This is what he uses, in the order he uses it.
The upload-and-walk-away step
Jordan shoots on his phone and a mirrorless camera depending on the content type. When he gets home, the first thing he does is upload the raw footage to CreatFlow and walk away. "I don't even look at it," he said. "By the time I've eaten and checked messages, the first cut is ready."
The auto-cut pass takes between 4 and 11 minutes depending on the footage length. For a 45-minute product unboxing, it generates a 14-minute first cut. Jordan's review sessions typically start around the 40% mark of the original footage - the AI trims out his false starts, the long pauses while he's reading product specs, and most of the setup time.
"It gets me to where the interesting stuff starts," he said. "I still watch everything. But I'm watching a coherent version of my thoughts, not raw footage."
Where he spends his actual editing time
Jordan spends about 55 minutes per video on editing. Given his output volume, that's tight. He's broken it down himself: roughly 20 minutes on structure and pacing adjustments after the auto-cut, 18 minutes on captions and title cards, 12 minutes on color and audio, 5 minutes on the thumbnail pull.
The captions piece is where he's most opinionated. "My audience is 40% non-native English speakers. Captions are not optional for me." He uses the auto-caption as a base and manually fixes maybe 6 to 8 words per video - proper nouns, brand names, technical terms that the tool mishears. His average correction rate is about 3% of total words.
He styles them himself - white text, black stroke, positioned lower than the platform default because he's had comments about captions covering product labels in shots. That preference is saved as his default profile and applies automatically to every new video.
The template that saved his consistency
About eight months ago, Jordan's channel had a visual consistency problem. His lighting varied, his color grades shifted, and the overall look wasn't cohesive. Viewers weren't complaining, but he was. "I watched back a playlist of my own videos and I could tell which ones I rushed."
He spent one afternoon building what he calls his "house style" in CreatFlow: a specific color profile for his main camera, a secondary profile for his phone shots, an audio normalization preset, and a caption style. Every video since has used those profiles as the starting point.
"It took me maybe three hours to set up properly. I've used it on 140 videos since then. That math works out pretty well."
What he doesn't use
Jordan doesn't use the batch export features for his YouTube content. He found that manually reviewing each video during export gave him one more chance to catch issues - a mispronounced brand name, a jump cut he'd missed, a moment where the audio drops slightly. "I export one video at a time and I watch the progress. It's my last QA pass."
He also doesn't use the automated b-roll suggestions. "My b-roll is very specific. I shoot everything myself or buy it from specific sources. I don't want the tool making suggestions there." He uses it for everything else.
The honest part of the conversation
We asked Jordan whether CreatFlow had meaningfully changed what he's able to create. He thought about it for a few seconds.
"Before I had tools like this, I was doing two videos a week. And I was burned out. Now I do four and I'm less burned out. Part of that is just getting faster. But part of it is that I'm not spending three hours on the stuff that doesn't require me. The editing decisions that actually need my judgment - I'm fresh for those."
He also mentioned something we hear from a lot of creators: the barrier to posting went down. "When I know I can go from raw footage to final cut in under an hour, I'm less precious about it. I shoot more. I experiment more. I post things I would have skipped before because they felt like too much work."
That second-order effect - more creative risk-taking because the cost of each video went down - is something we think about a lot. The faster you can execute, the more you can try.
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